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The Media Research & Effectiveness Summit is a free 90-minute session built in partnership with the IPA.

It is designed for the people who work with media data every day: analysts, data scientists, econometric modellers and media researchers across Liverpool, Manchester, Leeds and the wider M62 corridor.

Key theme: What do you do when performance-led growth levels off?

Every agency and brand built on performance media eventually meets the same problem. The easy growth from search and social gets harder to find, acquisition costs creep upward, and the next stage of growth needs channels that create demand rather than harvest it. Making that move with confidence takes better research and better measurement.

In one afternoon you will hear:

• 'Not If But When'. The moment when performance-led growth makes investment in broad-reach media necessary, and how the IPA's Signals in the Noise work helps you measure the move.

• Award-winning measurement in practice. A case study from the Adwanted Media Research Awards, told by the people who did the work.

• The view from the M62. A panel of practitioners from the agencies and media businesses in our cities making the transition from performance channels to TV, Radio and Outdoor advertising in real life.

The Summit runs 15:30 to 17:00. This session is the first gathering of a new data and analytics community for people working in media, measurement and advertising effectiveness across the M62 corridor: somewhere to meet your peers, compare methods and hear about the strongest current work, close to home. Register and you can help shape it, including what it gets called.